The ECA Joins Forces with Key Suppliers in the Land-Based Casino Industry

The organisation announced the establishment of the pioneering ECA Strategic Supplier Partnership. This endeavour aims to enhance collaboration between the coalition and top-tier providers of equipment for the brick-and-mortar casino sector.

Key Highlights of the ECA’s Initiative

The organisation aims to foster greater industry collaboration and facilitate constructive communication between policymakers and representatives of the gambling sphere.

The ECA partners with leading providers, including:

• Novomatic;
• IGT;
• Light & Wonder;
• Aristocrat.

The initiative focuses on promoting responsible practices in the regulated gaming sector while supporting the creation of a transparent and secure business environment for all involved parties. The association aims to build lasting partnerships with all authorities across Europe.

The coalition will also address key priorities, including:

• standardising equipment for the brick-and-mortar casino sector;
• formulating effective approaches to curb the illicit activities;
• enhancing security measures for land-based gambling facilities.

The partnership aims to establish a global networking portal, enabling knowledge sharing and opinion exchange between providers and casino operators.

Stakeholders’ Expectations from the Program

Erwin van Lambaart, the ECA’s Chairman, expressed enthusiasm about appointing 4 leading suppliers as founding members of the strategic partnership. He emphasised that this agreement will enable industry participants to explore the sector's prospects and work together on solutions that benefit the entire amusement sphere.

Jon Lancaster, L&W’s VP of Sales for the EMEA region, expressed pride in collaborating with the ECA on this important global endeavour. He highlighted that his company has consistently championed closer partnerships between casino operators, vendors, and niche providers on matters crucial to the industry's future. Mr Lancaster views the agreement as an exceptional chance to tackle some of the market's most urgent issues.

Stefan Krenn, Novomatic’s Executive Board member, expressed honour at joining esteemed suppliers in establishing quality strategic ties between legislators and the gambling sector’s representatives.

He emphasised that this exclusive partnership offers a unique opportunity to:

• redefine the future of European gaming;
• promote cooperation across the entire entertainment sector;
• secure a sustainable and robust legal framework for the industry.

The specialist expressed confidence that Novomatic, alongside fellow creators and the ECA, will drive sustained growth across all amusement niches.

Marcel Heutmekers, Aristocrat’s VP of Sales and Operations for the EMEA region, expressed enthusiasm about entering the union and collaborating to enhance the joint impact on European gambling.

He emphasised Aristocrat’s main priorities:

• advancing regulatory frameworks;
• boosting technological innovation within the industry.

David Flinn, IGT’s SVP of Gaming Sales for EMEA, LatAm, and Canada, shared his excitement about initiating a powerful alliance with some of the industry's leading providers. He stated that the collaborative efforts would unlock growth possibilities within the sector and establish a solid basis for the development of a robust European gambling environment.