Playtech Has Prolonged Its Time-Tested Partnership with Bar One

The recently signed 4-year contract aims to expand Playtech's reach and solidify its presence in established European markets, specifically Ireland and the United Kingdom.

Key Highlights of the Prolonged Contract

The deal between the companies has spanned over a decade, with the supplier providing premium sports solutions for retail operations across the partner's network of brick-and-mortar bookmakers.

The new agreement includes the following key points:

1. The gambling provider will continue to be Bar One's exclusive supplier of self-service wagering terminals.
2. Playtech will support the betting studio's growth and assist with the modernisation of the firm's properties.
3. Branded software will be implemented to address increasing consumer requirements at retail wagering venues.

Playtech’s representative highlighted Bar One’s position as a leader in Ireland and expressed excitement about strengthening the time-tested collaboration with the betting studio. The spokesperson also emphasised the strong growth potential for both firms working together.

The gambling creator’s state-of-the-art software, including the latest Digital Sportsbooks and Casino offering, is set to further bolster the fruitful cooperation between the brands.

The provider has far-reaching plans and concentrates on:

• developing cutting-edge technology;
• crafting a user-centric roadmap;
• delivering outstanding performance across online and retail verticals.

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