SiGMA East Europe Raises Important Topics Related to Regional Gambling

The Gaminator team has explored 2 of the main keynotes during the show to reveal some details about the regional market.

Specifics of the RMG Industry in CEE

The local countries showcase a friendly attitude towards business, including the entertainment segment. During the conference, the Extraordinary and Plenipotentiary Ambassador listed the signs of the market’s growth. In Balazs Kohut’s opinion, CEE harmoniously connects Eastern and Western states, generating new commercial opportunities.

The spokesman mentioned that domestic consumption rises across all the regional segments. This factor attracts many operators who want to expand their activities.

The Ambassador also complimented Hungary’s business-favouring culture. At the same time, he emphasised the crucial need to understand the local exclusive approach to commercial cooperation before entering the sphere.

Mr Kohut highlighted 2 fundamental CEE specifics:

• the importance of human connections;
• the significance of developed soft skills.

The expert believes these factors are as substantial as financial metrics.

Development of Gambling Applications

Google’s CEE Mobile Gaming Lead dedicated a keynote to the essential principles of creating services for portable devices.

In Mariusz Gąsiewski’s opinion, the following aspects are critical:

• investing in clients’ trust;
• boosting consumer engagement;
• increasing product and service quality;
• implementing values in project strategies;
• collecting info and making data-driven decisions.

Google conducted a study revealing that the first 25 minutes of user interaction with a mobile gaming application is critical. To build a successful business, entrepreneurs must focus on delivering a positive first impression from the service. This experience should encourage customers to continue engaging with the solution instead of just launching it once.

User ratings are an essential metric in this regard. The better client feedback, the higher the parameter and the more potent social proof.

Mr Gąsiewski noted that value-based strategies are becoming increasingly popular, especially in the slot vertical. He underlined that user LTV and similar parameters play a crucial role. The number of acquired customers is important, but their value is even more prevalent.

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