Highlights of Novomatic’s Presence at ICE 2025: New Launches & Key Awards

Exhibition’s Details

The studio's booth featured a diverse range of proprietary products alongside solutions from Novomatic’s international subsidiaries.

The following brands joined the presentation:

• Ainsworth Gaming Technology;
• Apex;
• Löwen Entertainment;
• Novomatic’s Spanish, British, and Italian divisions.

A special zone for guests from Latin America was established at the stand. This way, the supplier outlined a growth plan for the new year and emphasised its commitment to creating tailored products for the evolving region.

A detailed review of the manufacturer’s presentation:

State-of-the-Art Gaming Cabinets

ICE 2025 saw the introduction of several progressive novelties, with Novomatic unveiling the Diamond X 1.55J Quattro cabinet.

This newest model encompasses:

• an elegant, contemporary design;
• an interactive glass touch panel;
• a high-quality sound system for an immersive atmosphere.

The equipment was presented with eye-catching LED signs. The provider offered a convenient solution: 4–6 machines combined under a large-scale banner to broadcast commercials and entertainment elements.

The V.I.P. X collection also drew considerable attention from attendees. The series’ notable models include:

• Royal 1.85 offers a spacious and comfortable layout;
• Dream 2.43/3.43 presents advanced displays and a stylish design;
• Lounge 2.32 is compact yet luxurious for an exclusive setting;
• Galaxy 2.65 features a futuristic style, an enhanced interface and modern aesthetics.

Each product was showcased with an immersive audiovisual presentation, drawing strong interest from visitors.

Expanded Selection of New Releases

Novomatic’s booth also introduced an impressive amount of fresh content. Most attention was paid to novelties from the Linked Progressive and Multiple Feature Game product lines.

The brand exhibited:

• Xtension Link Evolution. Has 2 function-rich releases, Fu Flow and Mighty Squad.
• Impera ProLink. 4 new additions, including Book of Ra ProLink, introducing captivating features.
• Xtension Link Volume 3 and 4. Each collection comprises 12 bonus-rich slots granting high chances to win.
• Epic Gold Jackpot. A collection of 5 Golden games with an extra progressive prize level.
• Rising Treasures. A multiple-feature release with additional sessions and rewards.
• Gaminator X5. An updated version with 66 titles and adjustable mix options.

These releases highlight Novomatic’s ongoing dedication to delivering dynamic and engaging gambling content.

Smart Solutions for Modern Casinos

Alongside entertainment-focused innovations, the provider highlighted its advancements in digital table content.

The company’s Novo Unity Pro solution offers:

• smooth integration of various titles, including cards and roulette;
• Parallel Play for synchronised engagement with multiple activities;
• customisable configurations to fit different venues.

The company’s Novovision management system was also in the spotlight. The solution was introduced in two formats: one designed for operations in small gaming clubs and another developed for large or network casinos.

This product guarantees an adjustable and efficient controlling model to meet the demands of modern businesses.

Novomatic’s Triumphs in Nominations

The brand achieved 4 preeminent accolades during the ICE-dedicated week:

• the company’s V.I.P. X Galaxy 2.65 machine received recognition as the leading innovative solution;
• the organisation’s business approach was praised for promoting responsible and sustainable growth within the gambling sector;
• the proprietary NOVO CASH Casino Master payment terminal was named the top product for managing monetary transactions in entertainment halls;
• the ICE Landmark Award honoured the company's role in long-standing niche contributions.

The expo in Barcelona marked the beginning of Novomatic’s 45th-anniversary celebrations. Visitors’ positive response confirmed the firm's status as a leading force in the industry.

The brand expressed pride in its global recognition and credited 25,000 employees for their dedication. Expressing gratitude to punters and associates, the provider remains committed to expanding its presence worldwide with advanced products created to meet the evolving demands of businesses and consumers alike.