Peruvian Sports Betting Sector: Report by the Activa Research Agency

Average Peruvian Bettor: Key Traits

According to the document, approximately 40% of locals participate in niche activities.

The population demonstrates a fairly broad range of gaming habits:

• 4% of the surveyed pool use sportsbooks’ services daily;
• 6% of respondents do so on a weekly basis;
• 7% of clients wager at least once a month;
• 23% are less active and play sporadically.

As indicated in the report, the average bet in the state is PEN 81.8 (around $23.2). Analysts point out that in Peru’s capital, Lima, this amount reaches PEN 104.6, whereas in the rest of the country, it is PEN 56.4.

The player’s age substantially influences the bet size:

• individuals from 45 to 59 years old have the highest average bill of PEN 161.1;
• clients within the 30 to 44 age group spend nearly PEN 71.8;
• punters over 60 allocate an average expenditure of PEN 54.1;
• younger bettors, aged 18 to 29, contribute the least, approximately PEN 53.5.

Peru’s Players: Preferences and Priorities

About 78% of surveyed people engage in sports wagering via the Internet. Among them, nearly 36% favour mobile gambling apps, while 42% access such services through websites. Only 22% of Peruvians visit physical bookmaker offices.

Experts determined various betting scenarios among customers:

• 41% of respondents place stakes before the match begins;
• 29% of punters choose live options during the event;
• 27% of clients combine multiple offers into a single one;
• 18% opt for additional markets, such as red cards.

The most popular sport in the vertical is football, accounting for 82% of the country’s total industry handle.

Other disciplines are notably lagging behind:

• 14% choose volleyball;
• 9% prefer basketball;
• 7% opt for tennis;
• 4% enjoy boxing.

Just 15% of residents mix up their betting options and place their stakes across multiple sports simultaneously.

For most locals, trust and security are the key factors in selecting an entertainment portal, with about 42% of respondents citing these as their primary criteria.

Customers also consider other aspects, and especially pay attention to:

• convenience of deposits and withdrawals (36%);
• bonus programmes and promotions (32%);
• favourable odds (25%);
• platform’s user-friendly navigation and intuitive UI (22%);
• range of sporting events available (14%);
• recommendations from friends and acquaintances (6%).

Recap of the Latest Study

Active Research’s survey revealed that the Peruvian market possesses a high level of maturity and sustainability.

Main peculiarities of the local sportsbook sphere:

• 78% of citizens prefer online betting;
• the state experienced a notable rise in the number of mobile punters;
• security and trust are the main factors for people when selecting a gaming portal.

Overall, the country’s wagering sector is evolving in line with global trends, focusing more on digitalisation, transparent operations, and tailored approaches to each customer.