iGaming Vertical Drives Sweden’s Market Rise in Q2 2025

Key Figures from the Document

From April to June, the industry’s earnings reached SEK 7.02 billion (about $744 million), reflecting a 5.9% increase from this year’s Q2.

Commercial iGaming contributed the most to revenue. The segment's total profit surpassed SEK 4.63 billion, marking a 1.4% YoY upsurge.

The vertical encompasses:

• online casino content;
• platforms with slots;
• sports betting.

The bookmaker sphere has substantially influenced the market turnover. At the end of last year’s Q2, the early stages of the UEFA Euro 2024 led to a notable spike in activity among residents and a growth in revenues. Although 2025 saw no similar high-profile event, its 2nd quarter still brought in a significant sum.

Ground Segment’s Financial Results

State lotteries and land-based slot machines have experienced a considerable surge in popularity, with revenue reaching SEK 1.42 billion, reflecting a 10.2% YoY increase. According to the report, this vertical stands out as the most developed. In contrast, public-benefit raffles saw a 5.3% decline to SEK 846 million, while the social bingo segment remained steady at SEK 49 million.

Offline commercial gambling generated SEK 63 million. An additional SEK 8 million was accrued during the final weeks of Casino Cosmopol’s operations. This establishment was the last one run by state-owned Svenska Spel and was closed on April 24th, 2025, following a governmental resolution to ban brick-and-mortar facilities. A comprehensive prohibition on ground gambling venues is slated to commence on January 1st, 2026.

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