Novomatic Reveals Its Plans for ICE London 2024 and the Whole Business Year

The group’s VP of Global Sales discussed their expectations and goals for the expo. Thomas Schmalzer said his team is going to challenge the event’s attendees to think big. The expert also shared some details on the company’s markets of interest and plans for 2024, emerging and solidifying trends, the ESG concept, etc.

Novomatic’s Participation in the Upcoming ICE

Together with its partners and subsidiaries, the provider will be presenting products at the following booths:

• SG19;
• S8-260;
• S7-130/150/210.

There, the visitors will see an amazing multi-vertical portfolio, which includes online and ground solutions, casino and betting options, innovative management developments, etc.

Mr Schmalzer noted that modern operators need to regularly expand their catalogues since the industry is constantly growing and its offering enriches every day. To remain competitive, the managers of land-based venues strive to ensure unparalleled service, an immersive atmosphere, quality sound, an appealing interior design, etc. Novomatic’s products can help add a new layer of excellence to those efforts.

Among such solutions is the supplier’s V.I.P. X premium cabinet series, which will be showcased at the expo. The slot machine line promises an exceptional gaming experience.

There will be 3 models presented, such as:

• Royal 1.85;
• Dream 3.43;
• Lounge 2.32.

The hardware offers an unparalleled level of comfort, large monitors, integrated audio systems, and cosy armchairs to deliver maximum immersiveness. The manufacturer also plans to demonstrate a fresh thrilling galactic inclusion to the series for the 1st time at the trade fair.

The corporation is an international organisation, so it visits numerous conferences and exhibitions in different corners of the world annually. However, Mr Schmalzer considers ICE one of the major events for his group.

The show allows the provider to display the latest developments and concepts, as well as connect with a large number of potential clients globally. The expo also helps solidify relationships with current customers and partners. It is especially useful when it comes to the need to enter new markets and find allies there beforehand.

Regarding other industry events in 2024, the supplier plans to visit:

• PGS (Peru);
• ENADA (Italy);
• BEGE (Bulgaria);
• G2E Gaming Expo (US);
• GAT Expo Cartagena (Colombia), etc.

The VP emphasised that despite active segment digitalisation, in-person gatherings are of utmost importance for market representatives. They help people interact on a deeper level, have more substantial conversations, initiate partnerships, and generate new cooperation possibilities.

Achievements and Growth of the Manufacturer

Mr Schmalzer voiced his satisfaction with the company’s results gained in 2023. The corporation successfully continued its global expansion, product and technology investment, brand acquisition, etc. That strategy led to improved operations in various sectors and increased demand for the proprietary offerings.

The specialist expects to see further growth in 2024. The organisation will proceed with contributing funds to market research and cementing its position as a flagman in prominent European jurisdictions.

The provider already has an amazing reputation in the following countries:

• Italy;
• Spain;
• Germany;
• Great Britain;
• the Netherlands, etc.

Regarding iGaming activities, the corporation will focus on this part a bit more this year as the future of the whole entertainment sphere is affected by digital technologies. The group’s online operations are mainly centred around the European region and in 2024, the company will strive to grasp a bigger market share in Africa, the Americas, Asia, etc.

The VP noted that his team remains dedicated to innovations and plans to supply clients with even more advanced ground solutions, such as:

• CMSs;
• slot cabinets;
• cash-handling options;
• sportsbook hardware, and much more.

Mr Schmalzer highlighted the success and impressive evolution of their internet, mobile and social divisions in 2023 and earlier. That is why these niches deserve special attention in 2024 as well. The manufacturer is set to reach new heights in this regard with the help of the Greentube digital amusement brand. The division has remarkably enhanced its global iGaming portfolio via strategic acquisitions last year.

Sports wagering activities also demonstrated fantastic results, especially in the United States. Many jurisdictions within the country legalised the sector or are going to reconsider their attitude towards it. Meanwhile, local casino managers expand offerings by including betting possibilities. A lot of these entrepreneurs prefer to cooperate with Novomatic and order its proprietary solutions to level up businesses.

Markets of Interest and Their Specifics

As an international supplier, the company focuses on various regions and niches. To do it efficiently, the group develops software and equipment for projects of different scales and operational directions. The owners of small gaming rooms and enormous entertainment resorts alike can find useful solutions in the provider’s catalogue.

It would be very hard if not impossible to cater to the needs of partners and clients worldwide with the same offering. The VP emphasised significant differences in the peculiarities of the diverse markets, which affect local trends and the way of handling products.

In this regard, the organisation is mainly focused on:

• Asia;
• Europe;
• the Americas.

Novomatic’s specialists are known for their high-quality solutions and broad operations, which allow the vendor to quickly react to emerging tendencies and market response. Mr Schmalzer admitted that some trends are recognisable across the globe. For instance, games that are part of accumulative jackpot collections have seen a major increase in popularity globally in recent years.

However, the differentiation is more common. The expert listed core player tastes in several regions:

1. Europe. The local audience prefers mystical and history-based concepts in entertainment.
2. North America. Residents choose pop-culture-styled games, including the ones, based on popular movies and shows.
3. Latin America. Punters from the area often select content with folklore-focused details and bright visuals.
4. Asia. Dragon tales, the mysticism of 8s, local lucky charms and other regional concepts fascinate residents.

Most of the remaining markets demonstrate gamblers’ demand for fruit slots and themed content. Novomatic’s team works with all of these requirements, efficiently combining them with the regulatory standards of diverse jurisdictions. The rules can address gameplay speed, wagering limits, and other restrictions. The supplier has certified, profitable and exciting offerings for any legal market.

Sustainability and ESG Concepts: Importance

In 2023, the manufacturer was recognised for its contribution to society and received honourable accolades several times. Now, the organisation boasts a reputation as Austria’s major employer.

Mr Schmalzer said that the company’s people are the most valuable asset. That is why the developer will be demonstrating its unwavering dedication to corporate relationships and job-generating this year and beyond. The VP also underlined their continuous investment in the ESG initiative that has already been evolving for a while.

The group’s main contribution in this regard is photovoltaic systems, which the company continues to expand in its key markets. The largest proprietary solution of the kind is now in the middle of the construction process across the 20,000 sqm territory of the Austrian headquarters. The project is set to be finally launched and presented to the world already this spring.

The corporation strives to ensure a greener future while providing more independence for itself. Additionally, the vendor aims to:

• protect the environment;
• complete its sustainability goals;
• make a significant contribution to the world;
• use all resources, including energy, responsibly, etc.

To succeed in all these fields and demonstrate pure dedication to safe operations, the organisation is constantly upgrading its work methods. Additionally, the firm’s management often initiates conversations with international experts on the topics of responsible entertainment attitude and care.

The provider’s strong commitment and great effort were acknowledged by the Global Gambling Guidance Group, which honoured Novomatic with the G4 standard. The certification underlines the supplier’s undeniable success in terms of player protection.

The developer is also known for having impeccable performance and risk management rates. ISS ESG ranked the manufacturer’s sustainability as C-leveled in 2023. That acknowledgement helped the software producer enter the electronics industry’s top 30%, alongside Apple, HP, and other leaders. Meanwhile, PwC Austria’s ESG 2024 analysis puts the gambling brand in the 1st place within the segment.

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