After the preliminary software launch in May 2024, the first slot is expected to see the world in July. Next, for the course of 3 years, the provider will deliver a few more UFC-dedicated titles.
The fighting organisation is one of the largest sports brands with the following numbers:
The collaboration is expected to bring additional customers for both sides.
Games Global’s CPO noted the studio’s thrill about commemorating one of the world’s top athletic disciplines in gambling. With a multimillion fanbase, the upcoming titles will grow the developer’s user coverage substantially.
UFC’s Senior Vice-President of Licensing mentioned the importance of new engagement ways with the brand’s audience. The cooperation with the world-renowned software developer is also inspirational for the organisation and ensures premium-class entertainment delivery.
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