Playtech Bolsters Its Presence in the UK Market with the Greentube Deal

Key Highlights of the Deal

The contract covers operations with Playtech’s bingo collection. Products from this entertainment segment have been incorporated into Admiral Casino, a British brand owned by Greentube.

The portal serves the following verticals:

• slots;
• live solutions;
• table simulators;
• sports betting, etc.

This collaboration grants entry to the largest gambling community available and provides access to an array of sought-after amusement content. It marks the first introduction of RMG products from the lottery segment on the Admiral platform.

Now, gamblers at the digital casino venue can enjoy classic draws right from the software developer and also explore a fantastic collection of Eyecon’s bingo slots. Additionally, the portal’s lobby has been brightened up with exceptional gaming content from several of Playtech’s companion brands.

The software creator rendered proficient assistance and tailored the integrated products to meet the operator’s business requirements, thereby ensuring success.

Comments from the Contract’s Parties

Marat Koss, Playtech’s VP of Interactive Gaming, expressed his excitement about Admiral becoming part of an exclusive Next Gen Bingo network. His team has long collaborated with Greentube’s specialists, and this fruitful partnership will now expand and bring even more advantages. The companion’s portal has the potential to greatly enhance the liquidity of the developer’s product offerings. Mr Koss is eager to hear the initial feedback from British gambling enthusiasts.

Richard Poole, Greentube’s UK B2C Operations Director, highlighted that the partnership with Playtech offers an excellent opportunity to enrich the casino’s gaming assortment. The cutting-edge bingo product lineup promises to deliver an unparalleled entertainment experience to punters. Both parties intend further to broaden this mutually beneficial collaboration on a global scale.