Brazil’s Officials Implement Stricter Regulations for Gaming Advertising

New Standards and Requirements for Entrepreneurs

Effective instantly upon publication, the ordinance aims to satisfy Judge Luiz Fux’s ruling, which the STF’s members unanimously upheld. The resolution mandates the immediate enforcement of restrictions on RMG advertising, initially scheduled to take effect no earlier than January 1, 2025.

The SPA’s program focuses on safeguarding customer rights and ensuring fair business practices.

Under the new provisions, Brazil’s gambling sphere representatives are banned from:

• financing junior sports teams;
• commercialising lotteries targeting kids;
• broadcasting gaming content on youth-oriented media or platforms;
• advertising gambling services to individuals under 18;
• connecting wagers to cultural events involving minors;
• employing imagery or elements that may be particularly appealing to youngsters.

Henceforth, all communications, promotional initiatives, and advertisements by owners of RMG online platforms and land-based venues must prominently display the mandatory "18+" warning to indicate the minimum age requirement.

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