Aristocrat Interactive Showcases Its Innovations at the G2E Las Vegas 2024

Highlights of Aristocrat Interactive’s G2E Presentation

The division's debut centred around products designed to bridge the gap between physical and online gaming spaces.

The brand's booth was vibrant, largely due to the digital debut of Buffalo, a land-based casino bestseller now set to captivate online punters. User-favourite gameplay, visuals, and iconic sound effects remain true to the original, resonating with gamblers already familiar with the slot's land-based version.

Visitors were also drawn to new additions, including:

• retail betting kiosks;
• a content aggregation system;
• the PAM platform;
• online sportsbook solutions;
• a line of iGaming tools.

With this broad suite, the brand presents a distinctive omnichannel approach to the global gambling industry. The firm builds stronger customer loyalty by harmonising two environments, ensuring a smooth transition for punters, whether playing on the casino floor or online.

Aristocrat Interactive’s International Growth

The presentation also underscored the brand’s expansion plans across regulated markets. Having recently launched with Play Alberta in Canada and Hard Rock in New Jersey, the provider has demonstrated a strong boost in the North American area.

The brand plans to broaden its reach across various regions:

• Europe;
• South America;
• the US (with a particular focus on tribal markets).

The provider offers its advanced technology platform for regional partners. Class II was developed precisely for this audience.