Aligning its offerings with the Chinese lunar calendar, the company aimed to capitalise on the forthcoming Year of the Dragon. Lloyd Robson from Aristocrat’s team emphasised the strategic adjustment of their assortment to cater to this special occasion.
Among the featured products, the vendor showcased Dragon Link, an amusement with broad appeal to mass-market and high-stakes players. Additionally, the company presented 5 Dragons Pearl as a standalone offering.
Other thematic titles, such as Jin Cai Hao Yun and Big Fu Cash Dragon, were also showcased at the expo. Another notable addition was Bao Zhu Zhao Fu, the latest part of Aristocrat's triple metamorphic game franchise. Mr Robson expressed the company's proactive approach in providing partners with a diverse range of dragon-focused games.
Aristocrat also presented a diverse selection of such standalone titles:
G2E Asia 2023 Special Edition: Singapore took place from May 30 to June 1, featuring a combination of a trade exhibition and an industry conference. The event was hosted at Marina Bay Sands, a renowned casino resort operated by Las Vegas Sands’ subsidiary.
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