Yggdrasil Delivers Its Gaming Portfolio to Bally’s in the United Kingdom

The partnership bolsters the software provider’s foothold in the gambling industry in the UK and beyond. At the same time, Bally’s aims to offer its audience the best player experiences possible through this cooperation.

About the Content Agreement

Yggdrasil is poised to provide its companion with:

• distinctive proprietary GEMs, such as DoubleMax;
• amusement products from YGG Masters’ members;
• sought-after hits and fresh novelties from the branded portfolio, like the Vikings series.

The agreement signifies one of the most recent accomplishments in the software producer’s strategic expansion plan. In the near future, the provider is set to forge additional partnerships with leading brands to broaden its operations even further. The United Kingdom is a crucial gaming market for the content developer, so the company will continue to strengthen its business ties both nationally and regionally.

Among the operator’s UK platforms are:

• Bally Casino;
• Jackpotjoy;
• Virgin Games.

By incorporating the developer’s premium entertainment products, the operator can further elevate its strong reputation, delight gamblers with high-quality online slots, and increase brand visibility.

Comments from the Parties

Jose Simon, Yggdrasil’s CCO, commended the companion for its substantial presence in the state and expressed excitement about introducing the portfolio to the studio’s customers. He also noted that his company achieved a robust commercial launch in 2025, and the recent content partnership only further cemented that success. The firm’s main objective remains to provide its top-notch content to the widest audience possible.

Dezso Pazmany, Head of Product Operations at Bally’s, referred to the ally as a well-recognised manufacturer and supplier of unparalleled amusement products. The studio’s team takes pride in providing customers with premium content from industry-leading names. This latest deal aligns perfectly with the company's mission, enabling it to enhance the entertainment offerings of its subsidiary brands with exceptional hits.

Contact our experts to initiate a mutually beneficial collaboration.