The New Composition of the European Commission: Lottery Industry Prospects

The EC's key priorities are:

• strengthening market competitiveness;
• ensuring web sovereignty;
• promoting global sustainable development initiatives.

The European Lotteries (EL), the region’s largest and most authoritative association for national sweepstakes and games of chance, welcomed the newly formed team, highlighting that the suggested growth strategies are highly appropriate to the entertainment sector.

Influence of New Vectors on the iGaming Segment

The EL’s representatives emphasised that the EC’s consumer security and internet technology initiatives are set to significantly influence the gambling sector in the years ahead.

Let us delve deeper into these concepts and ideas:

Growth Prospects, Competitiveness and Tech Advancement

The EC’s President, Ursula von der Leyen, emphasised the importance of these goals. The EL’s members echoed her views, stating that the lottery market is well-positioned to support the commission’s initiatives, ranging from social and environmental projects to technological advancements.

The entertainment industry is pivotal in driving Europe’s financial development and significantly supports educational, healthcare, and welfare initiatives.

Boosting Web Security and Protection

Henna Virkkunen’s appointment as the commission's Executive VP for Tech Sovereignty, Security, and Democracy was a recent key decision. Her primary responsibility is overseeing the effective implementation of the DSA, a regulation establishing essential guidelines for a transparent and secure online environment for all participants.

Ms Virkkunen’s department will address harmful online operations, including:

• exploitative designs;
• deceptive and tricky advertising;
• other threats to vulnerable client groups.

The division will work closely with the Commissioner for Democracy, Justice, the Rule of Law, and Consumer Protection to create a Digital Fairness Act. Adopting Michael McGrath’s proposal will improve business transparency and reinforce policies that protect consumer rights.

Strengthening the Cohesion of the European Market

The commission’s Executive VP for Prosperity and Industrial Strategy, Stéphane Séjourné, now leads the department. His division intends to foster deeper integration within the single ecosystem, paving the way for multi-channel initiatives.

This strategy offers substantial growth prospects for the sweepstakes vertical and the gambling sector overall. The generated incomes could be pooled into a unified fund to address diverse public necessities.

The association’s members emphasise that integrating market verticals should align with current legislative frameworks and the role of draws in regional communities. A rational and balanced approach is essential for establishing a sustainable, unified business environment.

Ensuring Transparency in Sports and Protecting Teenagers

The organisation’s Commissioner for Intergenerational Fairness, Youth, Culture, and Sport, Glenn Micallef, highlighted the importance of safeguarding children’s mental well-being online. He emphasised that athletic activities and cultural initiatives are crucial for fostering harmony, prosperity, and security across Europe.

The lottery niche backs this initiative, reinforcing its commitment to promoting and adhering to responsible play practices.

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