Pragmatic Play's Sportsbook Debuts in the United Kingdom with DAZN Bet

Pragmatic Solutions' Player Account Management (PAM) platform has facilitated Sportsbook's smooth integration.

Details of the Partnership

Sportsbook is a comprehensive solution supporting the entire betting lifecycle, from event creation to stake settlement. Thanks to cooperation between two recognised companies, the platform is already available in the German and Spanish markets. The recent launch in the new area demonstrates the growing potential of this time-tested alliance.

The platform offers exclusive data from top providers for major events such as:

• EPL;
• ATP Tour;
• NFL;
• NBA.

This data includes but is not limited to:

• punter props;
• stake builders;
• pre-match and in-play info;
• inclusive contest trackers with scores, outcomes, and guides.

Recently, the supplier has updated Sportsbook with the launch of a new horse racing product. Due to the deal, it is now also available to UK clients.

The supplier's recent entry into a new prospective region strengthens its leading position and represents a significant achievement in the coverage expansion of its bookmaker platform.

The Representatives' Comments

Pragmatic Play's spokesperson emphasised the UK as a leading betting market and noted that entering this area with Sportsbook was a key goal for the supplier. The studio's team is delighted with achieving this milestone shortly after launching an outstanding horse racing product. The recent partnership expansion aligns with both companies' growth strategies, and the deal's very first results are promising.

DAZN Bet's spokesperson stated that the latest launch with the provider is a crucial step towards offering local players a more innovative sports wagering experience. Based on previous success in Spain and Germany, the partnership develops and helps the operator bring unique offerings to the UK. The deal facilitates DAZN Bet's growth in this profitable market.