Playtech Has Entered into a New Bingo Content Agreement with Progress Play

Highlights of the Contract

The companion’s solution now stands as the first White Label network to incorporate Playtech’s newest lottery system, which debuted in December 2024. This collaborative project opens up access to the niche’s largest audience, reinforcing the supplier’s status as a top B2B entertainment provider in the bingo segment.

The aggregator’s clientele can now benefit from a diverse range of outstanding products featuring desirable formats and engaging themes. The brand will work closely with the developer’s staff to customise software to meet specific system demands. Furthermore, Playtech’s network management team guarantees support in optimising the sessions.

The developer’s lottery hub stands out for:

• global acclaim;
• strong liquidity;
• integration of entertainment with settlement services;
• approximately 40% market share in the United Kingdom;
• effective gamification and tools for enhancing user loyalty;
• recognition from leading brands like Mecca and William Hill.

The aggregator also has access to third-party gaming content, such as a lineup of bingo slots by the Eyecon studio and a collection of scratch cards.

Comments on the Deal

Playtech’s VP of Interactive Gaming, Marat Koss, shared his excitement regarding the appointment of the exclusive provider of the proprietary lottery platform. The studio’s team values enduring and fruitful collaboration with the aggregator and is thrilled to elevate their professional relationships with the companion to new heights.

By joining the newly launched system, Progress Play will provide its customers with a premium bingo experience featuring a diverse array of products, appealing rewards, and massive jackpots. Mr Koss eagerly anticipates the initial outcomes of this new promising contract.

Progress Play’s CEO, Itai Loewenstein, remarked that incorporating the content creator’s cutting-edge platform represents a significant milestone for his company. He is confident that this partnership will deliver an unparalleled experience to punters and elevate gambling to the next level.