The provider explored the idea of responsible gambling in one of the most prosperous markets. The research investigated entertainment brands and legislation. Based on the collected data, 70% of participants reported playing online in the last several months.
Gambling in Latin America had different levels of popularity within the last half a year:
The dynamics of digital gambling depend on economic and cultural aspects. To learn the current progress, Playtech analysed the public perception of the entire industry as part of the research.
Users consider numerous factors when choosing an online adventure. Based on the report data, 49% name a lack of anxiety as the primary indicator of responsible play. Peru (57%), Colombia (54%) and Chile (51%) demonstrated the largest figures in this regard.
In Brazil, punters pay primary attention to gambling on credible platforms (60%), which determines the need for detailed regulations. Content legality is also a crucial aspect in Colombia (52%), which relies on a series of laws. This stands in opposition to Argentina (29%), Chile (32%) and Peru (38%), where legislative norms are less valuable for locals.
The fun aspect of gambling is an absolute priority for Colombians (55%) and Peruvians (52%). Its relevance is less striking for Argentinians (46%) and Chileans (46%), where people have to deal with a complex economic situation.
Let us see the personal motivations for gambling:
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