Playson Partners with GAMRFIRST to Bolster Its Presence in Switzerland

About the Deal and Its Parties

The GAMRFIRST portal, launched in 2022, is a relatively young but highly prospective and rapidly developing Swiss online brand that has showcased outstanding growth rates over the past year. Operated by a land-based venue with an established presence, the platform boasts a huge selection of digital content from diverse international suppliers.

Currently, the portal features the following entertainment formats:

• live casino games;
• online slots;
• table solutions.

The recent agreement offers the operator an exceptional opportunity to attract a wider and more diverse audience with Playson’s premium content. This strategic deal is set to enhance the gambling platform’s status and appeal even further.

GAMRFIRST’s clients will have a chance to enjoy the developer’s hits from the Hold and Win lineup, such as:

• Energy Coins;
• Supercharged Clovers;
• Coin Strike.

The content integration will proceed employing the software aggregation platform from Gamanza, a reputable niche technology supplier. This solution guarantees that the installation will be compliant, secure, and seamless.

The collaboration between the 2 brands is just the beginning, as Playson has revealed its intention to enter the French RMG market in partnership with the Swiss company. This ambition, however, will only be achievable once the country establishes official regulations for the domestic gambling sector.

Comments from the Companies’ Representatives

Blanka Homor, Playson’s Sales Director, shared her excitement about partnering with a thriving Swiss operator to connect with more local punters and raise brand awareness. According to the representative, this collaboration became possible due to the firm’s sustainable growth in the region. She anticipates mutually beneficial outcomes and fresh opportunities for expansion with the companion across Europe.

Clément Govinda-Miramon, GAMRFIRST’s Managing Director, commended the entertainment content provided by the developer for its remarkable popularity across the country, as well as the esteemed reputation of certain slot games among local gamblers. According to the specialist, the recent enhancement of the catalogue is anticipated to further elevate the appeal of the platform's offerings to a broader spectrum of players.