Novomatic Announces Plans to Acquire the Vikings Casinos Chain in France

Expectations from the M&A Deal

The Falaise-based operator group owns one of the country’s top entertainment chains. The corporation runs over 10 gambling establishments across the state, including the famous resort Côte d'Azur.

This purchase fits perfectly into the provider’s worldwide development strategy and extension of the proprietary portfolio in key European markets.

Thanks to the upcoming M&A agreement, the supplier will be able to:

• solidify its footprint in one more promising regional jurisdiction;
• access other neighbouring countries’ RMG segments much easier;
• deliver tailored solutions to local punters and attract a broader audience;
• enhance brand awareness and cement its position as a reliable partner, etc.

The business decision is mutually beneficial. The operator will be able to leverage the manufacturer’s advanced tech stack, rich experience, and popularity-related benefits.

Comments of the Partners

A Member of Novomatic’s Executive Board noted that with the latest M&A, the company is invariably pursuing a program to strengthen its reputation as a leader in providing RMG software to Europe. In Stefan Krenn’s opinion, his organisation now has a solid foundation for even greater expansion in France and beyond.

Vikings Casinos’ CEO claimed that the chain brand’s accession to such a renowned corporation opens up impressive growth prospects. According to Luc Le Borgne’s statement, the deal gives his team new opportunities to increase business efficiency and extract maximum benefits from the existing resources.

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