According to the New York Gaming Commission, the achieved income marked a 17.6% rise from the prior week and the second-highest figure for December. Compared to the same period last year, activity was up 26.5%.
However, profits dropped by 20%, highlighting the challenges of balancing high activity with lower earnings margins. 9 mobile sportsbooks brought a total income of $34 million, marking 9 consecutive weeks of exceeding $30 million. However, this amount is a 7.6% decrease from the previous 7 days' results. The hold percentage fell to 6.5% from 8.2%, the lowest since October.
New York’s top betting brands had the following handle, GGR and hold results:
Smaller companies also demonstrated good performance. For example, ESPN BET reached its best total since launching in September with $20.9 million, a 203% rise. Its profits were $146,756 due to a hold below 1%. BetRivers recorded $10.9 million, falling behind ESPN BET for the second time.
Football remains a key driver of engagement, with New York’s platforms benefiting from the seasonal spike in interest. However, balancing strong participation with consistent profits continues to be a challenge as hold percentages fluctuate.
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