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Key Insights about RTP for Casino Operators

Key Insights about RTP for Casino Operators

Updated 20/11/2024

Understanding RTP (Return to Player) is essential for businesses aiming to manage punter expectations, design profitable games, and attract more knowledgeable consumers. While the RTP rate gives customers an understanding of the winning potential, its strategic usage is key for operators to structure amusement products that balance revenue and client satisfaction.

Key insights about RTP for casino operators

Gaminator’s specialists made a definitive guide about RTP and its role in a company’s success, which will help casinos develop their brands. Launch a lucrative business with us and order quality software from top content suppliers.

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The Concept of RTP

RTP, expressed as a percentage, displays a game's average long-term return to punters. For instance, a title with a 98% coefficient will bring $98 for every $100 put on the line, counting over the entire play session.

In games with lower RTP, such as certain slots, the house edge is higher, allowing operators to achieve greater revenue over time. Products like American roulette, with a coefficient of around 94.74%, demonstrate how minor variations can adjust both the RTP and the house advantage.

RTP is formed through detailed statistical analysis and has such categories:

  1. Theoretical. This percentage is projected by a content developer, reflecting the average return over millions of sessions. Operators often publish this figure to inform punters of expected wins.
  2. Actual. This parameter, calculated from real gameplay data, can vary from theoretical RTP but provides insight into how titles perform over time.
  3. Displayed. Some operators prefer to highlight the rate directly or, inversely, show the house edge for easy comparison by punters. For example, a slot with 95% RTP means 5% of a casino’s profits.

High RTP Content

Advantages of high RTP content

Operators should choose games carefully, considering both the target audience and the desired RTP range.

The advantages of high RTP titles:

  1. Attracting and retaining punters. Games with bigger return rates grant gamblers a perception of increased value, which in turn can improve engagement and player loyalty.
  2. Building brand reputation. High RTP options signal fairness and transparency, enhancing a casino's recognition among punters who prefer titles with a greater potential victory.
  3. Balancing RTP and volatility. Slots with a large return coefficient may seem less profitable separately. However, combining them with low-to-moderate volatility can sustain user engagement, encouraging longer play sessions and reducing the likelihood of sharp revenue dips.

Many gamblers mistakenly believe that a high RTP ensures immediate returns or that maximum stakes improve gains. However, slots’ features can influence players’ wins and casinos’ profits in the short term.

The following features affect the outcome of games:

  • jackpots;
  • bonus buy options;
  • multipliers;
  • extra modes, etc.

Operators are highly recommended to enlighten punters on topics such as RTP in conjunction with concepts like volatility. This helps set realistic expectations, reduce complaints, and foster trust.

The Main Things About RTP for Casinos

For operators, RTP is a valuable metric that guides catalogue creation, customer engagement, and revenue monitoring. With a well-curated selection of content, balancing high and moderate RTP rates, casino owners can meet diverse punters' needs, ultimately boosting business growth.

RTP’s role for operators:

  • Enhancing player retention. Titles with high return odds ensure fairness and transparency, helping build trust and improve gamblers’ engagement over time.
  • Strengthening competitive edge. Offering content with attractive RTP rates brings more users seeking stable returns and helps operators stand out in the crowded market.
  • Revenue optimisation. Knowledge of RTP allows casino managers to set profitable house edges while ensuring that games remain appealing. This balance supports ongoing income generation without sacrificing player satisfaction.
Contact Gaminator’s experts to purchase or rent slots from renowned providers. Our team will assist you in the selection of content with suitable RTP rates exactly for your business.

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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