Cross-Marketing in iGaming: Attract Players with Diverse Ads and Content

In the iGaming segment, retaining loyal customers is always cheaper than attracting new punters. That is why leading operators systematically revise and strengthen their player engagement programs.

Gaminator specialists explain how cross-promotion can help gambling brands build a solid client base and convert occasional platform visitors into regular casino enthusiasts.

Player Logic and Patterns

Punters have behavioural specifics that determine their interaction with entertainment portals. By learning these habits, operators can predict project performance and revenue figures and change a marketing campaign to enhance the results.

Slotegrator, a gambling technology provider, revealed several facts about player visitation patterns:

1. About 19% of sportsbook fans make bets at least 2 times a week.
2. Nearly 13% of the audience place wagers once per the same period.
3. An average web casino user enjoys games for up to 5 hours per 7 days.

Nevertheless, regular participation in RMG activities may feel boring for customers if the platform offering lacks diversity. To keep the client base interested in the website, entrepreneurs should take care of quality content, UX, support, bonuses, etc.

Cross-promotion is one of the best marketing instruments for enlarging and retaining the audience. The advertising tool is among the most cost-efficient and resultative solutions in the industry. Let us explore its benefits in more detail.

Cross-Promotion: Essence and Advantages

The strategy includes popularising a product among consumers of a related offering. For instance, a casino can grant free slot rounds to sports bettors, or a bookmaker may reward its clients with complimentary lottery tickets.

Revpanda Group’s Co-Founder & CBO considers cross-marketing an effective tool for attracting a diverse audience through different content types.

In Barb Tasci’s opinion, tailored products, events and ads bring the following benefits:

• enhanced brand awareness;
• increased internet traffic;
• better retention results.

The expert believes customised promos generate an unforgettable personalised experience for punters. This factor allures a broader audience and evokes player trust.

If consumers can access various entertainment propositions, they will likely spend more time with a specific portal. Additionally, gaming managers who run several platforms can redirect client bases between the websites.

Another advantage of the strategy is the ability to cope with strict advertising regulations. The approach allows entrepreneurs to align with responsible gambling principles while receiving great promotion results since this model targets already registered players.

CasinoRIX’s PR & Marketing Specialist values the method for its positive impact on punter loyalty. According to William Sarto’s statement, even if some users quit during redirection, this hardly influences the overall picture. The expert is convinced that the strategy provides essential insights and helps managers educate themselves based on others’ experiences.

How to Efficiently Use Cross-Promotion

The approach should include targeting to deliver the finest results. Industry leaders constantly analyse customers’ behaviour and demographics to design tailored ads and content.

Entrepreneurs study the following aspects of their audience:

• mean wager;
• age and gender;
• betting frequency;
• most often used devices;
• favourite amusement titles.

Slotegrator’s Head of Marketing highlights the importance of data. According to Svetlana Kirichenko, gamblers leave a lot of information on entertainment websites, and operators just need to review portal statistics. For this purpose, the company has created its Business Intelligence (BI) service, which provides reports, KPIs, and other components to help managers make data-driven decisions.

The Main Things About Cross-Marketing in iGaming

The advertising method allows gambling brands to build a solid client base and convert occasional platform visitors into regular casino and sportsbook enthusiasts.

Central notions from the article:

• Punters' habits determine their interaction with entertainment portals. By learning these specifics, operators predict project performance and revenue figures.
• Cross-promotion is a top marketing instrument for enlarging the audience. The popularisation tool is among the most cost-efficient solutions in the segment.
• Tailored products, events, and ads have many benefits. Among them are enhanced brand awareness, increased internet traffic, and better retention results.
• Industry leaders study player age, gender, betting frequency, etc. The following targeting allows for delivering the finest promotion results.

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