Chatbot for iGaming: Launch an Interactive Assistant

Artificial intelligence and machine learning technologies have firmly entered all areas of online commerce. The iGaming sphere is no exception. The most promising trend of the coming years is the launch of a casino business with gaming chatbots.

What Are Gambling Bots?

Chatbots are a type of AI technology. The system is an adaptive installable software for communicating with platform visitors. In fact, this is a virtual assistant that performs the specified actions.

The main task of the program is to maintain a dialogue with the user, along with consulting and answering customer questions. The robot can replace the entire support service department, increasing the performance and speed of the platform by 20% or more.

Types of Bots

All manager modules can be divided into two main categories:

1. Standard or limited in development. Bots are programmed to respond to keywords. For each request, a reply command is formed and entered into the system archive. If the user's query does not match the built-in keys, the program will not be able to correctly answer it. As a rule, such versions of electronic assistants are used for the initial analysis of client requests or the modernisation of a typical FAQ section.
2. Self-learning systems. The program is built on AI algorithms and can autonomously scale to improve understanding and communication skills with customers. Such a product gives gamers more useful information and can provide answers without being tied to keywords.

Additionally, chatbots can be classified according to the scope of functionality, interface modifications, and other parameters.

Features and Functionality of the Assistant Service

The casino software can be programmed to perform a wide variety of tasks. The system takes over and controls all administrative processes that can be automated.

Chatbot functionality:

1. Communication with clients. A virtual assistant advises players, answers their questions, and helps navigate the site.
2. Data collection. The system has a built-in module for collecting, analysing and systematising user data: contact and financial information, gaming preferences, etc.
3. Audience motivation. Based on the information received, the program can create a personalised offer for the client: open access to promotions and tournaments, offer a discount on services, and inform about the cashback system.
4. Automated distribution. The chatbot can be programmed to send e-mails and use other ways to notify clients about current events and casino updates. Moreover, the program develops targeted offers, focusing on the collected statistics.
5. Making orders. The digital assistant can be configured to maintain game statistics, make deposits, accept bets and perform other tasks related directly to participation in the session.

Ways to Create an Assistant Program

To open an internet casino with a chatbot, the operator can choose one of the options:

• independent product development;
• ordering a service from a specialised company;
• purchase of a turnkey casino with a built-in manager program;
• creating a program in a special constructor.

Chatbot builder is an interactive modular service that allows you to create robots and integrate them on various platforms, including popular instant messengers and social networks.

There are many thematic services and universal generator programs with a set of templates for any digital platform on the market.

Features and benefits of working with chatbot designers:

1. Free system test. The platform offers a limited number of free requests and access to generic settings. The extended package of tools will be paid for.
2. Duplicate chats. This feature allows you to promote your gambling business to several messengers at once. It is enough to create the main template and write the necessary communication channels in the code.
3. Built-in marketing tools. Several advertising services can be added to the system: test questionnaires, mailing templates, push notifications, etc. Moreover, operators can change the set of options at their discretion or add new parameters in the future.
4. Cross-platform and compatibility. Integrating the bot program into any external resources is a mandatory built-in option that gives the system additional conversion. Digital assistants are a universal development relevant for attracting desktop and mobile traffic.
5. Working with templates. The robot does not need to be created from scratch. Constructor programs offer the widest choice of basic models, and for each type of game, there can be from hundreds to several thousand options.
6. Product monetisation. Activity within the system can be paid by the supplier company if the chatbot meets the specified criteria. For example, traffic can be monetised if the program is constantly active and processes more than 100,000 incoming requests.

Benefits of Using Chatbots in Gambling

The use of assistant programs gives an operator of a gaming site the following benefits:

1. Increased audience reach. The bot can be configured to work in any messenger or you may create a standard template for receiving traffic from several resources at once, including social networks.
2. New markets. Working with a digital manager is not classified as gambling. The system is available for accepting bets even in regions where the activity is prohibited.
3. Versatility. The bot can work with both desktop and mobile audiences. Moreover, the system remains available regardless of the device model or the quality of the internet connection.
4. Advanced analytics. The program collects any information that can improve the quality of user interaction — from assessing the demand for specific games to identifying signs of addiction in a customer.
5. Automation of business processes. Chatbots can be used to autonomously solve almost all administrative tasks — from collecting primary user data to accepting bets and organising newsletters.
6. Maximum personalisation. Built-in analytical services allow you to clearly structure information for each client and select relevant offers based on their preferences. Moreover, the development of an interaction scenario occurs automatically without the need to involve full-time specialists.

The Main Things about Chatbots in the Gaming Business

• There are two types of chatbots: generic and self-learning. The first ones function exclusively within the framework of a given algorithm, the latter can independently make decisions in the course of a dialogue with a client and even simulate the behaviour of a real person.
• Assistant programs can work with any traffic. The system is available for deployment on any information resources, including mobile messengers and social networking pages. Moreover, the bot can accept bets even in regions where gambling is prohibited.
• There are several ways to develop chatbots. The most interesting and convenient of them is working in a constructor program. Services allow not only to adapt the template for different types of business but also provide an opportunity to monetise the program.

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