Aristocrat Interactive Strengthens Its US Reach with Kentucky Lottery

The integration of the portfolio is planned for 2025, marking a notable advancement for Aristocrat’s presence in the US digital sweepstakes landscape.

Details of the Deal

Through this collaboration, NeoGames Studio will provide local audiences with a range of engaging titles. The supplier has been a prominent name in the industry for over two decades, renowned for its creative visuals, immersive animations, and reliable performance.

Local punters will have access to the following titles:

• Magic Winnings Tropical;
• Sea of Treasures;
• Picnic Payday and others.

To launch in Kentucky, Aristocrat’s team has developed a customised strategy based on the preferences of the local audience. With IGT’s support, the agreement aims to boost brand awareness nationwide and deliver an improved user experience while increasing the operator's profitability to finance the state's educational programs.

Since its creation in 1999, Kentucky Lottery has contributed more than $5 billion to academic scholarships and grants. The current cooperation reinforces Aristocrat’s dedication to supporting these initiatives while expanding its presence in the digital lottery sector.

This new deal builds on the success of Aristocrat’s collaborations in other states, including Georgia and Pennsylvania.