European Providers Enter the US via Social Casinos: Reasons and Prospects

Social Casinos’ Advantages

Leading gambling companies use the approach of entering the US market through social casinos.

The following providers recommend this method:

• Playson;
• 3 Oaks Gaming;
• Infingame;
• Thunderkick;
• Greentube.

According to the companies' representatives, F2P projects provide a low-risk environment to build a player base without the need for regulatory approvals required for real-money gambling. This allows for boosting brand awareness and customer loyalty.

Social casinos provide valuable insights into player behaviour and preferences. By analysing user interaction data, providers can better understand trends and adapt their offerings to meet market demands. While building a client base is crucial, gaining insights into punters' tastes is equally vital for long-term success.

US Players’ Preferences

All suppliers marked the popularity of slots with the Hold and Win feature. Their simplicity and the thrill of chance make them particularly appealing in social casinos. Players can experience the excitement of hitting a jackpot without risking real money.

Playson’s executive highlighted punters’ interest in games with American, Irish and fruit themes. Greentube’s Regional Manager stated that US customers prefer the titles from the Diamond CashÔ and Cash ConnectionÔ lineups.

Thunderkick’s slots popular in the USA:

• 3 Pots Riches Extra;
• Buffalo Power 2;
• Coin Strike;
• Energy Joker;
• Diamond Power.

The following content also has a growing public interest:

• tournaments;
• leaderboards;
• blackjack;
• poker;
• live dealers.

Perspectives of the Approach

The social casino industry in the US is experiencing significant growth, driven by factors such as the proliferation of smartphones, changing consumer preferences, and the appeal of casino-style games without real-money wagers.

Suppliers listed several main steps for entering the US market:

• establish a strong presence;
• become a leading provider of both social and real-money games;
• offer players a highly engaging and personalised experience;
• expand market reach through strategic partnerships;
• build a loyal player base, and contribute to the growth of the US casino industry.